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Wholesale line sheet
Six categories,
one purchase order.
Everything below ships from our North Hills warehouse in case-pack quantities. SKU-level pricing, pack counts and current stock are released on your approved trade account — request it and we will send the full line sheet as a PDF.
Category 01 · Complexion
Face
The anchor category on almost every counter we supply. Complexion is where customers get loyal, so shade depth is the first thing we check before a line gets a purchase order from us.
- Foundation — liquid, stick and cushion formats; matte, natural and luminous finishes.
- Concealer — wand, pot and colour-correcting sets.
- Powder — pressed, loose and setting, in translucent and tinted.
- Blush & bronzer — powder, cream and liquid, singles and duos.
- Primers & setting sprays — travel and full sizes.
Typical case pack: 12 or 24 units · Shade assortments available pre-built
Category 02 · Colour & definition
Eyes
High-margin, highly visual, and the category that benefits most from a good counter display. We stock both the neutral palettes that sell year-round and the brights that move on a seasonal push.
- Palettes — 9, 12 and 35-pan; neutral, warm, smoky and brights.
- Mascara — volumising, lengthening, waterproof and tubing.
- Liner — liquid, felt-tip, gel pot and retractable pencil.
- Brows — pencils, pomades, gels and stencil kits.
- Lashes — strip, cluster and individual, with adhesives.
Typical case pack: 12, 24 or 36 units · Display-ready trays on selected palettes
Category 03 · Fast movers
Lips
The strongest impulse buy in beauty and the easiest category to over-buy in the wrong shades. We will build your first lip order off your existing sell-through rather than off a trend list.
- Lipstick — satin, matte, cream and sheer bullets.
- Gloss — clear, tinted, plumping and high-shine.
- Liner — retractable and sharpenable, in full nude-to-deep ranges.
- Balm & treatment — tinted balms, overnight masks, SPF sticks.
- Sets — pre-packed multi-shade gift and counter sets.
Typical case pack: 12 or 24 units · Mixed-shade cases available
Category 04 · Repeat purchase
Skincare
Skincare is the category that brings a customer back on a schedule. Stocked in both retail sizes for your shelf and larger back-bar formats for treatment rooms.
- Cleansers — gel, cream, oil and micellar.
- Serums — vitamin C, hyaluronic, niacinamide, retinol, peptide.
- Moisturisers — day, night, gel-cream and barrier repair.
- Masks — sheet, clay, overnight and multi-packs.
- SPF — mineral and chemical, tinted and untinted, SPF 30–50.
Typical case pack: 6, 12 or 24 units · Back-bar sizes on request · Lot dates tracked
Category 05 · Attachment sales
Tools & Accessories
The add-on that lifts an average basket without taking shelf space. Tools also carry some of the healthiest margins in the catalog, particularly in pre-packed sets.
- Brush sets — 5, 10 and 12-piece face and eye kits, with rolls and cases.
- Sponges — latex-free blenders, singles and multi-packs.
- Mirrors — compact, stand and lighted.
- Organisers — acrylic trays, drawer units, travel bags.
- Counter display — acrylic risers, testers and shelf talkers.
Typical case pack: 12 or 24 units · Display fixtures sold individually
Category 06 · Salon supply
Nails
Built for salon accounts buying by the colour range rather than the bottle. Assortment cases keep a full shade wall stocked without six separate orders.
- Polish — cream, shimmer, sheer and quick-dry.
- Gel systems — base, colour, top coat and builder.
- Treatments — strengtheners, cuticle oil, ridge filler, remover.
- Assortment cases — pre-built shade walls for salon accounts.
Typical case pack: 6 or 12 units · Shade-wall cases in 24 and 36 colours
Reading the line sheet
How our catalog
is priced.
Wholesale is not retail — the numbers that matter are the pack count, the case cost and the suggested retail. Here is how ours are laid out.
- Pricing display
- Gated behind an approved account. This is standard in wholesale. It keeps our cost structure away from competing distributors and stops retail shoppers from ordering case quantities they cannot use.
- Unit of sale
- Case pack on most SKUs. Packs typically run 6, 12, 24 or 36 units depending on category. A small number of display fixtures and testers break to singles.
- Sizes stocked
- Retail, salon and travel. Salon back-bar sizes are available across skincare and nails. Travel sizes work well for checkout-counter merchandising.
- Brand mix
- Established names alongside value and alternative lines. Specific brands stocked are confirmed on your line sheet, since availability shifts by season and allocation.
- Stock status
- Live at the time your sheet is issued. Everything listed as in stock is physically in the North Hills warehouse. We do not drop-ship against unconfirmed inventory.
- Custom assortments
- Built on request, no extra charge. Send your shelf space, price points and customer profile and we will draft an opening order against them.
Next step
Get the full sheet,
with pricing.
Tell us which categories you carry and roughly what you turn each month. We will send the matching line sheet, pack counts and your account pricing within 1–2 business days.
- Opening order
- $500 minimum
- Reorders
- $250 minimum
- Freight
- Free over $1,500 · 2–5 business days
- Local pickup
- North Hills, by appointment