Home/Wholesale Info
Trade accounts
Everything you need
to open an account.
No hidden programme fees, no annual buy-in, no exclusivity clause. Meet the minimum, hold a valid reseller permit, and you can order from us on Monday.
The process
Four steps from
enquiry to delivery.
Most new accounts are approved inside two business days and have their first pallet on a truck the same week.
Send the request form
Business name, contact details, your CA reseller permit number, the categories you carry and a rough monthly volume. It takes about two minutes and you can do it after hours — buyers usually do.
We verify and approve
We confirm the permit and EIN, then approve the account. Turnaround is 1–2 business days. If something is missing we email you rather than letting the application sit.
Get your line sheet and pricing
You receive the full catalog with account pricing, pack counts and current stock. If you want help, we will draft an opening assortment against your shelf space and price points at no charge.
Order, pay, ship
Place your $500 opening order by email or phone. First orders are prepaid; after three completed orders you are eligible for Net 30. Stock leaves North Hills and lands nationwide in 2–5 business days.
The fine print, in plain English
Terms & minimums.
These are our standard trade terms. Larger accounts and multi-location groups should call — we do negotiate on volume.
- Minimum order
- $500 opening order · $250 on reorders Most SKUs sell in case-pack quantities. Mixed cases are available across several lines so a small floor can still hit the minimum with a broad assortment.
- Who can open an account
- Retailers, salons, spas, estheticians, barbershops and resellers. We sell trade only. We do not sell to individual consumers and we do not operate a shopping cart.
- Documents required
- Valid California reseller permit or resale certificate, registered business name, and EIN. Out-of-state buyers: send your home-state resale certificate and we will confirm whether it is accepted for your shipment.
- Approval time
- 1–2 business days from a complete application. Applications submitted over the weekend are reviewed the following Monday.
- Payment terms
- Prepay on the first order · Net 30 available after three completed orders. We accept credit card, ACH transfer and business check. Net 30 is subject to a short credit review.
- Shipping
- Nationwide, 2–5 business days · Free freight on orders over $1,500. Orders confirmed before 1:00 PM PT typically leave the same business day. Tracking is emailed on dispatch.
- Local pickup
- Available in North Hills by appointment. Call ahead so your order is picked and staged before you arrive. Pickup does not carry a freight charge.
- Pricing
- Released with your approved account. Standard wholesale practice — it protects your margin as much as ours by keeping cost structure out of public view.
- Damages & shortages
- Report within 5 business days of delivery. Send photographs of the carton and contents and we will replace or credit. Keep the original packaging until the claim closes.
- Returns
- Unopened, undamaged case packs within 14 days, by prior authorisation. Cosmetics and skincare that have been opened cannot be returned for hygiene reasons. Request an RA number before shipping anything back.
Who we supply
Trade only —
and that suits everyone.
Because we do not sell to the public, we are never competing with the customers who buy from us. Your retail price is yours to set.
- Independent beauty retailers — from a single counter to a multi-bay floor.
- Salons & barbershops — retail shelf stock plus back-bar sizes.
- Spas & estheticians — treatment-room skincare and professional SPF.
- Resellers & online sellers — case-pack buying with consistent restock.
- Gift shops & boutiques — pre-packed sets and counter display units.
Before you ask
Questions buyers
ask us weekly.
If yours is not here, call the desk on (818) 293-9377 or send the form.
Why can't I see prices on the site?
Wholesale pricing is released with an approved account. Publishing it would put our cost structure in front of competing distributors and invite retail shoppers to order case quantities. Request an account and you will have the full sheet within 1–2 business days.
Do I need a reseller permit to buy?
Yes. A valid California reseller permit or resale certificate is required, along with your registered business name and EIN. Out-of-state buyers should send their home-state certificate and we will confirm acceptance.
Can I mix categories to reach the $500 minimum?
Absolutely. The minimum is on the order total, not per category. Most opening orders span three or four categories — that is usually the healthiest way to test what your customers respond to.
Do you sell single units?
Most SKUs sell in case packs of 6, 12, 24 or 36 depending on category. A small number of items — display fixtures, testers and certain tools — break to singles. Your line sheet marks which ones.
How soon can I get Net 30?
After three completed and settled orders, subject to a short credit review. Until then, first orders are prepaid by card, ACH or business check.
Do you ship outside California?
Yes — we ship nationwide, typically 2–5 business days in transit. Freight is free on orders over $1,500. Local buyers can also collect from North Hills by appointment.
Can you help me choose an opening assortment?
That is the part we enjoy. Send your shelf space, price points and a sense of your clientele and we will draft an opening order against them. There is no charge and no obligation to buy the draft as written.
Are the products authentic and in date?
Everything is sourced through authorised channels and rotated first-in, first-out with lot dates tracked. If a shipment ever arrives short-dated, tell us and we will replace it.
Open your account
Two minutes now,
quoted by Thursday.
Send the request form with your permit number and category interests. An account manager reviews it, approves the account, and emails your line sheet with pricing — usually inside two business days.
- Sales desk
- (818) 293-9377
- sales@shruffles.org
- Hours
- Mon–Fri, 9:00 AM – 5:00 PM PT
- Pickup
- North Hills, Los Angeles — by appointment